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Liquid Family - meet Soufien Lachiheb

It gives me great joy to present our next Liquid Family Portrait. Today we will praise a highly valued and long-serving member of our team, a person that consistently demonstrates his dedication, competency, and engagement - meet Soufien Lachiheb.

Starting January 1st, 2024, Soufien stepped into the role of Vice President of Service Solutions for the Americas. In this position, which is vital for our customer engagement strategy, he will report directly to our CEO, Terry Ingram. Soufien's expertise and leadership are key in achieving Liquids goals regarding customer support and engagement. Soufien’s ascent to this role is a testament to his hard work and commitment to our company.


I am thrilled to congratulate you on your new assignment Soufien, can you please tell us more about your new role at Liquid?

Soufien: As a Vice President of Service Solutions at Liquid, my role involves leading and managing various departments, collaborating with executives to develop and implement strategic plans, and ensuring the organization's overall success. I oversee operations, make important decisions, and work closely with teams to achieve our goals. It's a challenging yet rewarding position that requires strong leadership, problem-solving skills, and a deep understanding of costumers needs.


What drove you to join Liquid from the beginning?

Soufien: Joining the liquid family was one of the most exciting things in my life, what drove me to join the company was its mission, vision, and values, which resonated with my own. I was also impressed by the innovative approach the company takes toward the industry.  Finally, the opportunity to work with a diverse and dynamic team was a big draw. These factors combined made the decision to join a no-brainer for me.


How would you explain what Liquid does and which values we try to deliver to our customers?

Soufien: At Liquid, we're all about providing top-notch services to our clients. We specialize in offering strategic advice, innovative solutions, and expert guidance to help businesses thrive. Our core values revolve around professionalism, integrity, and excellence. We strive to deliver exceptional results, foster strong relationships, and always prioritize the needs and goals of our customers. Our team is dedicated to going above and beyond to ensure client satisfaction.


Where do you see that Liquid does a difference for our customers?

Soufien: At Liquid, we make it easier! We make a difference for our customers by providing them with tailored solutions that address their specific needs and challenges. We take the time to understand their goals, their needs, and the pain point, allowing us to provide them with customized services, solutions, and recommendations that drive growth and success. Our team of experts brings extensive knowledge and experience to the table, ensuring that our clients receive the highest level of expertise and support. We pride ourselves on delivering measurable results and helping our customers achieve their desired outcomes.


What are the best parts about working at Liquid?

Soufien: There are so many amazing things about working at Liquid! One of the best parts is being surrounded by a talented and passionate team. We have a supportive and collaborative work environment that fosters creativity and growth. Another great aspect is the opportunity to work with a diverse range of clients and industries, which keeps things exciting and allows for continuous learning. Additionally, the company culture at Liquid Consulting is fantastic, with a strong emphasis on professionalism, integrity, and work-life balance. Overall, it's a rewarding and fulfilling experience to be part of such a dynamic and forward-thinking company.


As our new Vice President of Service Solutions, what are your initial priorities and goals in that area?

Soufien: As the new Vice President of Service Solutions, my initial priorities and goals in that area would be to enhance customer satisfaction, streamline processes, and drive innovation. I would focus on understanding our clients' needs and expectations and work closely with the team to develop and implement strategies that exceed those expectations. Additionally, I would prioritize building strong relationships with our clients, ensuring open communication and proactive problem-solving. By continuously improving our service offerings and delivering exceptional value, we can position ourselves as a trusted partner in their success.



Thank you, Soufien! Can you finally tell us one thing outside of work that you are passionate about?

Soufien: One thing that I'm really passionate about outside of work is spending quality time with my family. There's nothing quite like the joy and warmth of being together with loved ones. Whether it's going on adventures, having cozy movie nights, or simply enjoying a delicious meal together, those moments create cherished memories that last a lifetime. Family is everything to me, and I always make it a priority to nurture those connections and create special experiences with them.


Thank you, Soufien for your time and for being a part of the Liquid Family.


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If you have any questions or are interested in joining Soufien and the Liquid team in our journey to making it easier for our customers - please check out our career page or feel free to reach out to me directly.


// Sincerely, Daniel Ekström Founder, Liquid Consulting


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