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Daria Fedea - new CRM and Corporate Liaison at Liquid

We're happy to announce that our esteemed and valued Liquid Consulting team member, Daria Fedea, has been appointed as our new CRM and Corporate Liaison.


Please join me in congratulating Daria on her new role as the CRM and Corporate Liaison. We are confident that her dedication and expertise will further enhance our customer relationships and internal efficiency. Simply, making it easier for both our customers and our coworkers.


Daria's exceptional skills in CRM management and corporate communications make her a perfect fit for this role. She will be taking ownership of our ContractZen contract management and RoboForm password management systems, working closely with the IT department to optimize our use of these tools, and ensuring seamless user access.

Additionally, as part of her responsibilities, Daria will serve as a crucial link between the technical aspects of the CRM system and the overall business objectives.

Moreover, Daria will continue providing administrative support to our senior executives, assisting with decision-making processes, report preparation, and project management. She will also extend her support in travel management, helping plan and coordinate trips to ensure smooth travel experiences for our executive European team.

Job Purpose: As a CRM and Corporate Liaison, Daria will manage our company's Customer Relationship Management (CRM) system while simultaneously building and maintaining relationships within our organization, specifically with our senior executives and various departments. This role reports directly to the Director of Strategic Initiatives.


Key Duties and Responsibilities:

CRM Management:

· Oversee the utilization and maintenance of our CRM system, ensuring all data is accurately entered and up-to-date.

· Work closely with the IT department to manage user access and optimize the system according to the company's needs.

· Establish active and proactive communication with our customers, ensuring their requests are properly received, processed, and addressed in a timely manner.


ContractZen and RoboForm Ownership:

· Own the responsibility of managing and maintaining our ContractZen contract management and RoboForm password management systems.

· Manage user access for these systems and work in collaboration with IT department to ensure all users are proficient and comfortable using these tools.


Corporate Liaison:

· Act as a bridge between the technical aspects of the CRM system and the business needs of the company. This will involve facilitating communication and ensuring synchronization of processes and information between the CRM system and various departments.

· Collaborate closely with the IT department, sales, customer service, and marketing teams to ensure optimal use of the CRM system.


Executive Support:

· Provide administrative support to senior executives, assisting with decision-making processes, report preparation, and project management.

· Serve as a point of contact between executives and other departments, facilitating clear and efficient communication.

· Offer travel management support, including planning and arranging trips, preparing itineraries, and handling any travel-related issues or emergencies.



I had the chance to talk to Daria and to congratulate her to her new role and I took the chance to ask her about “what she’s looking forward to the most with her new assignment”?

Daria: I am excited for my new role as CRM and Corporate Liaison! Looking forward to building strong customer relationships, fostering partnerships, and making a positive impact for our company.

In this dynamic role, every day will present fresh challenges and opportunities to grow. I am excited to collaborate closely with diverse teams within the company, fostering a seamless flow of communication and knowledge-sharing. I’m ready to embrace challenges and grow professionally.

Thank you so much Daria and best of luck!


If you have any questions or need further information, feel free to reach out to me or Daria directly.


// Sincerely, Daniel Ekström

Founder, Liquid Consulting


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