My ‘We Make It Easier’ across-the-country trip has turned the corner (in California) and I’m writing

My ‘We Make It Easier’ across-the-country trip has turned the corner (in California) and I’m writing this from Texas, where I continue to meet with Liquid’s customers. The interesting news is that a theme has emerged from all my customer conversations: good habits are highly profitable.


We all have habits, some good and some bad. As individuals, we can get away with a few bad habits. But in a major UHT/ESL plant, bad habits cost the owners millions of dollars.


That’s where this equation comes in:


Liquid = good habits


The customers who engage us to actively support their plant count on us to BE their good habits. Our presence keeps them in this highly positive realm. In other words, it is extremely difficult for a plant to develop bad habits while we are under contract to help them.


The other key equation (which I’m not going to share on LinkedIn, but will show you privately) captures how modestly you will pay us versus the enormous cost of allowing bad habits to creep into your plant.


Hint: it’s thousands versus millions.


 

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